Bistro inspired
  • Bistro inspired
    Designed to bring a sense of celebration to every dish
  • A review of ingredient decks lead to a review of physical packaging, which lead to a review of colours which lead to... you guessed it a whole new look. More than a new pretty face, the brand had to be representative of the 16 years of hard work and formulation that went into each "bottle". As our client looked at every formulation to remove preservatives and to increase flavours & textures, we were charged with finding a visual language for such perfection. The result lead to a bistro inspired line where pantry fresh ingredients are used to create culinary delights in an informal setting. The aim was to reflect authenticity and convey information while remaining approachable. We believe that not only the meal, but the preparation should be a sense of celebration and a joy for the cook.
 
Fields
Branding, Graphic Design, Package Design
Date
2011