A little piece of India
  • A little piece of India
    When you are always on the Top 10 List you have to look good
  • Blog after blog rates Amaya as one of Toronto's Top 10 Indian Food restaurants. So when Amaya decided to make their signature line of sauces and naans available nationally we did not take our assignment lightly. Our mission was to design a retail face for the brand while steering clear of exisitng category expectations. We distilled the common Indian vernacular to two things, colour & texture. Borrowing from rich jewel tones and fresh market spices we created a line with high visibility. Our simple face panel layout speaks to the ease in which you can created authentic Indian meals at home using Amaya as a guide. The line is now available across Canada and we urge everyone to try it.
 
Fields
Art Direction, Branding, Package Design
Date
2010