Five stars at home
- Five stars at home
How to get 5 star resuts in your kitchen - With flavours and recipes designed to achieve five star results at home, this line of chef inspired gourmet products needed a package that was in sync with its contents. We were charged with the task of rebranding in a way that would capture lost markets and gain new ones. The brand's new clean lines act as a juxtaposition against the complexity of flavours inside while the vibrant colours act as a beacon at the store level. Colours were chosen to compliment the ingredient story without fuss. In the end passion, flavour and colour ensures that this visual strategy lives up to the company slogan…life, art, food.
Fields
Branding, Graphic Design, Package Design
Date
2011
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