Living Green
- Living Green
When green is your natural state of being - With a gallery of truly environmentally forward products stretching back 20 years our client was in need of some branding review. Our initial approachwas to look at packaging options from a different direction – a direction more closely aligned with the company mandate. From designing a reusable lunch bag as the "packaging" for a sprout kit, glueless garden kit wraps, to universal bases with sticker differentiators, all options considered costs carbon footprint and waste. Our strategy went beyond the use of vegetable inksand FSC stock. Concentrating on vibrant colours from nature ensures that every product gets noticed. Green "dialed up".
Fields
Branding, Graphic Design, Package Design
Date
2011
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