When only the best will do
  • When only the best will do
    The best of the best comes together to make a statement
  • As one of the founding members of The Shops at Summerhill this culinary jewel has become one of Toronto's destination shops for specialty food enthusiasts. During an extended period of store renovations – correction: heritage site restoration –the store's full product line up was simply not available. To help ease the situation we were charged with bringing one of their sought after products to outside markets, thus the Cheese Straw box was born. Available in three flavours the branded box helped to broaden the audience of the store past Yonge Street. With the fully restored store now back in operation our focus turned to the in-store branding. As all products are freshly prepared a flexible labeling system was developed to give ATB full control of its labeling while creating a cohesiveness across the shelves. Logo was tweaked to show it as the shinning jewel that it truly is - after all we all know that gems increase in value overtime.
 
Fields
Branding, Package Design
Date
2011