All The Best Fine Foods

When Only The Best Will Do

A founding member of The Shops at Summerhill, this culinary jewel was one of Toronto’s top destinations for specialty food enthusiasts. To help ease the brand through a a stretch of renovations (correction: heritage restoration) we were charged with bringing one of their sought after products – the Cheese Straw box – to outside markets, broadening the audience of the store past Yonge Street. After their re-opening, our focus turned to the in-store branding. As all products were freshly prepared on site, a flexible labeling system was developed to give All The Best full control. The logo was tweaked to show it as the shinning jewel that it truly is – after all we all know that gems increase in value over time.