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219 Dufferin Street, Suite 104A
Toronto, ON, M6K 3J1
Canada

Slingshot is a Toronto based graphic design firm specializing in branding, packaging design & strategy development for specialty food, gifts & high end products.

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Amaya

Amaya. Indian food packaging for a line of sauces and naan bread. A little piece of India.

Amaya

The Top 10 Never Looked So Good

Blog after blog rates Amaya as one of Toronto’s Top 10 Indian restaurants. So when Amaya decided to make their signature line of sauces and naans available nationally, we did not take our assignment lightly. Our mission was to design a retail face for the brand while steering clear of existing category expectations. We distilled the common Indian vernacular to two things, colour & texture. Borrowing from rich jewel tones and fresh market spices, we created a line with high visibility. Our simple face panel layout speaks to the ease with which you can create authentic Indian meals at home using Amaya as a guide. The line is now available across Canada and we urge everyone to try it.

Client

Amaya

ROLE

Packaging, Photography Direction, Menu and Restaurant Design


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