creating a healthier future
As the parent company to the newly developed Miscela brand, a refreshed brand presentation was called for. With deep trade and consumer roots dating back nearly 30 years, such changes had to proceed with caution. While the brand logo could not be altered, we focussed on the manner in which the company presented itself to trade and consumers on digital and print platforms. Photography focussed on “purity”, and a shift in typographic standards has already opened new markets for this trusted brand. Like the product line itself – the brand is fresh, clean and uncomplicated.