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219 Dufferin Street, Suite 104A
Toronto, ON, M6K 3J1
Canada

Slingshot is a Toronto based graphic design firm specializing in branding, packaging design & strategy development for specialty food, gifts & high end products.

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Emma

Case Study: Emma

Emma

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You do not get to become a household staple with 30+ years under your belt by accident. Deep trade relationships, loyal customer following and unsurpassed quality standards are just a part of the story. But, every story has a sequel and we were charged with writing the next chapter for this core JK Overweel brand. We started with an asset review and focus group to arrive at our to-do list. This list included a new logo which saw an authentic, hand-lettered solution. Next we creating appetite appeal and an environment where the brand can live. Clear delineation of the “reason to buy” and information hierarchy was successfully translated across 300+ products.

CLIENT

Jan K. Overweel

ROLE

Branding, Bilingual Packaging, Trilingual Packaging and Copywriting, Photography


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