Handfuel
Branding and packaging design for Handfuel - a premium blend of fruits and nuts
Handfuel
Premium Snacking
This new brand was born out of the notion that snacking well does not have to be boring. Mixing fruits, nuts, spices and a touch of lemon, a new snack leader was born. We brought the story together by focusing on the product as the hero. This called for a brand architecture designed to mirror the product, producing a pure and clean visual vernacular devoid of gimmicks.