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219 Dufferin Street, Suite 104A
Toronto, ON, M6K 3J1
Canada

Slingshot is a Toronto based graphic design firm specializing in branding, packaging design & strategy development for specialty food, gifts & high end products.

Kaley's

Case Study: Kaley's Kale Chips.

 

Kaley's Kale Chips

Air Dried Not Fried!™

One of our most challenging projects to date came with a simple request: create a a new brand for a new type of Kale Chip.

The Challenge

The planned retail product placement proved to be our biggest challenge. This line was born to sit next to typical snack offerings in national Canadian and American supermarkets. But, how do you get consumers to switch from chips to kale? Who eats kale? and why? These were the questions we knew we would have to answer. 

The Solution

In our solution we took the attention away from kale and focussed squarely on flavour: "if you love bacon... you will love this" became our approach. The better-for-you message was viewed as a bonus consumer discovery, not the primary driver. Aided with tight photographic art direction and clever copywriting a sought after brand was born.

 
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