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219 Dufferin Street, Suite 104A
Toronto, ON, M6K 3J1
Canada

Slingshot is a Toronto based graphic design firm specializing in branding, packaging design & strategy development for specialty food, gifts & high end products.

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Kaley's

Kaley’s Kale Chips

Air Dried Not Fried!™

This line was born to sit in the snack aisle of Canadian and American supermarkets. But, how do you get consumers to switch from chips to kale? Who eats kale? And why? In our solution we took the attention away from kale and focussed squarely on flavour: “if you love bacon... you will love this” became our approach. The better-for-you message was viewed as a bonus consumer discovery, not the primary driver. Aided with tight photographic art direction and clever copywriting a sought after brand was born.

CLIENT

Brandneu Foods

ROLE

Branding, Canadian Packaging, American Packaging, Tradeshow Strategy, Web Design and Development, Copywriting, Shopper Marketing


RELATED WORKS

Solar Raw Ultimate Kale Chips
Neal Brothers

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