Packaging design for line of delicious LaRocha Creative Cakes. Red Velvet, Brownie Chocolate Cheesecake, Tiramisu, Dulce Napoleon, Chocolate Truffle, Truffle Royale, Super Caramel Crunch, Mocha, Buttercream, Lemon, Black Forest.
La Rocha Creative Cakes
Because everyone loves a party
Parties were our inspiration for this brand reposition. Understanding that cakes are about celebrations, we questioned why the retail space was mostly brown. So we embarked on our journey to develop a brand story full of colour and joy. Appetite appeal was achieved though tight art direction, giving every cake an even platform. Colour and typography added a custom touch to each cake while elevating the brand expression and consumer interest.