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219 Dufferin Street, Suite 104A
Toronto, ON, M6K 3J1
Canada

Slingshot is a Toronto based graphic design firm specializing in branding, packaging design & strategy development for specialty food, gifts & high end products.

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Life Choices

Life Choices

Responsibly Raised Meat

Many talk about antibiotic and hormone free protein options, few however speak of animal welfare and respect. While an established brand, our research showed that it had limited consumer recall. Information in hand we embarked on a brand redesign. Using exisiting photography our solution involved cropping the images to showcase their strength. A revised information hierarchy was developed to provide clear product delineation in support of the “reason to buy”. Family-friendly and easy to read, we considered the rushed shopper with hungry kids in tow. The corresponding website is designed to become the go-to for harried households of picky eaters. Tactical ads added much needed emotional connectors through fun imagery and light hearted typography.

CLIENT

Greenspace Brands

ROLE

Branding, Packaging, Tradeshow Strategy, Web Design and Development, Copywriting, Shopper Marketing


RELATED WORKS

Greenspace Brands
Rolling Meadow Dairy
Why Grass Fed
Nudge
Holistic Choice Pet Food

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