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219 Dufferin Street, Suite 104A
Toronto, ON, M6K 3J1
Canada

Slingshot is a Toronto based graphic design firm specializing in branding, packaging design & strategy development for specialty food, gifts & high end products.

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OPMA

TDSB (Toronto District School Board) in-school campaign “The New Fast Food” presented by the OPMA. Campaign included logo design, poster design, concept development, copy-writing, and execution.

The New Fast Food

There’s No Imitating Real Food

The OPMA represents the interest of all fruit and vegetables marketed in Ontario. We were charged with developing a campaign that would speak to teens across the province. Capitalizing on the concept of real vs. fake foods - not unlike a teen’s inherent fear of being labeled a “fake” - our campaign was built around the concept of "vs.", supported by copy-writing interwoven with imagery. The poster series is designed to herald the variety of produce that makes up the OPMA portfolio. Print, digital and media activation carried the message through.

CLIENT

The Ontario Produce Marketing Association

ROLE

Campaign Direction, Advertising, Branding, Copy Writing


RELATED WORKS

Why Grass Fed

 Logo design for The New Fast Food ( TDSB and OPMA )
 
 
 
 Campaign design and copy-writing for The New Fast Food ( TDSB and OPMA )
 Campaign design and copy-writing for The New Fast Food ( TDSB and OPMA )
 
 
 Presentation design and handout design for the OPMA Gala Dinner.