The New Fast Food
There’s No Imitating Real Food
The OPMA represents the interest of all fruit and vegetables marketed in Ontario. We were charged with devleoping a campaign that would speak to teens across the province. Capitalizing on a teen’s worst fear of being labeled a “fake”, we built part of the campaign on the notion of real vs. fake while supporting another facet of the campaign through copy writing mingled with imagery. The poster series is designed to herald the variety of produce that makes up the OPMA portfolio. Print, digital and media activation carried the message.
The Ontario Produce Marketing Association
Campaign Direction, Advertising, Branding, Copy Writing