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219 Dufferin Street, Suite 104A
Toronto, ON, M6K 3J1
Canada

Slingshot is a Toronto based graphic design firm specializing in branding, packaging design & strategy development for specialty food, gifts & high end products.

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OPMA

The New Fast Food

There’s No Imitating Real Food

The OPMA represents the interest of all fruit and vegetables marketed in Ontario. We were charged with devleoping a campaign that would speak to teens across the province. Capitalizing on a teen’s worst fear of being labeled a “fake”, we built part of the campaign on the notion of real vs. fake while supporting another facet of the campaign through copy writing mingled with imagery. The poster series is designed to herald the variety of produce that makes up the OPMA portfolio. Print, digital and media activation carried the message.

CLIENT

The Ontario Produce Marketing Association

ROLE

Campaign Direction, Advertising, Branding, Copy Writing


RELATED WORKS

Why Grass Fed

 
 
 
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