Eat More Pasta.
“Life is a combination of magic and pasta.” - Federico Fellini. Believing that wiser words have never been spoken, the team at Pasta Mondo decided to create a new form of pasta restaurant - the affordable build-it-yourself. They approached us with their existing brand to do a line of in-house packaged pastas and sauces that could speak to their “all natural” and “no additives or preservaties” mandate, and to help them create a digital presence. We developed common pasta boxes per type, allowing them be stickered for flavour. Going with the flow, we created a brand voice that was as fresh and funky as the concept itself. Bright solid greens and blacks combined with craft paper give the brand a modern flare, but still play up its all natural ingredients. This voice translates across both website and instagram, with the aid of a “Spokes-Pasta” to further play up its friendly vibe.