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219 Dufferin Street, Suite 104A
Toronto, ON, M6K 3J1
Canada

Slingshot is a Toronto based graphic design firm specializing in branding, packaging design & strategy development for specialty food, gifts & high end products.

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Rolling Meadow Dairy

Rolling Meadow Dairy

BETTER WITH GRASS FED

Changing consumer thought around a generations-old product is not an easy feat and one that calls for vast education. Our task was to build a brand and to distill down volumes of “reasons to buy” into a concise narrative. With limits on what and how much we could say on-pack, a supporting micro-site was developed as a portal for all of Greenspace Brands Working with team GreenSpace, we considered how consumers would search for information, and developed whygrassfed.ca in tandem with the brand's own site. The official brand website houses information typically supportive of a brand; its business mandate, products and availability. Whereas the supporting microsite acts as a portal for all things grass fed, and maintains its place as a content rich landing space.

Rolling Meadow's rich social media network is proof of the positive reception the product has enjoyed from both trade and consumer groups. Rolling Meadow Dairy is leading the charge in changing consumer eating habits. The line has extended to kefir, yogurt and butter, combined with strong industry partnerships the sun is shining brightly over the farm.

CLIENT

Greenspace Brands

ROLE

Branding, Packaging, Shopper Marketing, Web Design, Tradeshow Strategy, Copywriting, Point of Sales, Brand Positioning, Research & Strategy


RELATED WORKS

Greenspace Brands
Nudge
Life Choices
Holistic Choice Pet Food
Why Grass Fed