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219 Dufferin Street, Suite 104A
Toronto, ON, M6K 3J1
Canada

Slingshot is a Toronto based graphic design firm specializing in branding, packaging design & strategy development for specialty food, gifts & high end products.

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SOL Cuisine

Sol Cuisine

Tasty Vegetarian

This is not your Grandmother’s vegetarian. Sol Cuisine asked us to create a visual that could represent the tastiness of their product, and stand out from the shelves in the category. Breaking the traditional stereotype of vegan and vegetarian as “light and bright”, “hippy” and “rabbit food”, we created a truly dark & gourmet package design; one that could communicate the brand’s rich flavours in a modern, eye-catching design. Dark, sultry photos combined with bright hits of colour and careful photographic art direction resulted in a brand that even the most carnivorous of consumers couldn’t just walk past.

CLIENT

Sol Cuisine

ROLE

Branding, Canadian Packaging, American Packaging, Tradeshow Strategy, Copy Writing


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