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219 Dufferin Street, Suite 104A
Toronto, ON, M6K 3J1
Canada

Slingshot is a Toronto based graphic design firm specializing in branding, packaging design & strategy development for specialty food, gifts & high end products.

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Solar Raw Ultimate Kale Chips

Packaging and brand implementation for Solar Raw kale chips.

Solar Raw Ultimate Kale Chips

Power Snacking

Kale had a bad rap. Our research showed that consumers shied away due to a preconceived notion that Kale was “bitter”. Our strategy involved breaking down that stereotype to produce a brand that was friendly and full of personality. Kale-Man was developed as the spokesperson who takes you to his farm through a QR code led video and in-depth website that speaks about the product benefits and solar farm sustainability. Watch out for further Kale-Man adventures (spoiler: he is getting married).

CLIENT

Brandneu Foods

ROLE

Branding, Canadian Packaging, American Packaging, Photography Direction, Shopper Marketing, Presentation Design, Tradeshow Strategy, Copywriting


RELATED WORKS

Kaley’s Kale Chips
Neal Brothers
Nudge

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