Case Study: Union Wines. Let's Mingle. Premium Blends. Ontario, Canada, VQA, LCBO. Packaging for line of craft Ontario premium blended wines. Sommelier. Andrew Von Teichman, Alan Jackson . Sophisticated, unpretentious and award winning wines.
retelling a great story
Union wines is the result of a joint partnership between winemaking legend Dr. Allan Jackson and sommelier, Andrew von Teichman. The union of their VQA experiences lead to a brand that is sophisticated but unpretentious. Problem was that the brand face did not effecitively resonate with consumers. We were charged with reimagining the brand while perserving already corked varietals. Our solution called for a "temporary overcoat" as a way of kick starting the on-shelf brand presenation, while the exisiting old labels (found underneath) would be depleated in exchage for new labels. To our delight the temporary solution became so favoured that its temporary status was changed to "forever".