Case Study: Union Wines. Let's Mingle. Premium Blends. Ontario, Canada, VQA, LCBO. Packaging for line of craft Ontario premium blended wines. Sommelier. Andrew Von Teichman, Alan Jackson . Sophisticated, unpretentious and award winning wines.
Brand rebirth. With a history of LCBO sales promotion reliance to boost sales, the brand knew it needed to make a change to attract consumer attention to achieve the forecasted sales growth.