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219 Dufferin Street, Suite 104A
Toronto, ON, M6K 3J1

Slingshot is a Toronto based graphic design firm specializing in branding, packaging design & strategy development for specialty food, gifts & high end products.

Wildly Delicious

Case Study: Wildly Delicious - Complete line of packaging for gourmet foods. Petite Maison, Brie Baker.


Wildly Delicious Fine Foods

Savour Every Bite

Culinary stories beautifully told. Passion defines this Canadian success story. Set against the backdrop of today's increasingly complex world, the company founders wanted to celebrate French cooking and a return to simple food enjoyment: a place where life is lived at a slower pace.


The Problem

Armed with an idea, a sense of place a story and one product – the now infamous Brie Baker – we set about building a complete brand. From naming to iconic packaging, logo to digital support, no detail was overlooked. Many trade and consumer awards later we can safely say that our solutions have been met with favourable results.

The Solution

Our design solution rested on representing a true French iconography – brie. With enviable client support, we were able to create true works of art. Translating the brand onto a host of substrates from labels to tins we maintained a consistent tie to our original mandate of celebrating all things French. From the finest Parisian cheese shops to coastal fish markets... Joie de vivre!