Packaging design development for a brand with deep restaurant roots. Caplansky’s Delicatessen mustards and signage infused with personality.
Packaging infused with personality
Building a line of packaged food for a brand with a solid foundation has to be done with respect for its history. A history not only rooted in the brand, but rooted in generations of family values, recipes and good times. In our approach we focused on Zane Caplansky, his brilliant personality and his ability to make us all smile – whether in his Deli, in a line up at his Truck or on the street – Zane always has a story to pass on, just as stories were passed onto him. All this, plus he makes a mean smoked meat. The world needs more Zane!