Seracon - green product packaging, organic, reusable, tree growing kits, gardens, plants and flower packaging.
With a gallery of truly environmentally forward products, stretching back 20 years, Montréal based Seracon eco-culture needed assistance in developing a retail-forward face. Our approach was to look at packaging from a vantage point that was closely aligned to the company mandate. From designing a reusable lunch bag as the “packaging” for a sprout kit and glue-less garden kit wraps to universal bases with sticker differentiators, all options considered costs, carbon footprints and waste. Our strategy went beyond the use of vegetable inks and FSC stock, while our design solutions concentrated on vibrant colours drawn from nature to ensure that every product gets retail notice. We call it “Green dialed up”.
Packaging, Photography Direction