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Keeping a brand fresh and exciting is a marketing team’s mantra. Creating captivating flavour varieties and packaging for specialty chains allows big-box stores to offer their members something unique. Such retail partnerships keep us on our toes as sustainability and responsible packaging solutions are looked upon with a watchful eye.
Much like limited-edition packaging, seasonal offerings afford us the opportunity to think outside the box while adhering to global brand standards – just stretched a little. After-all Christmas, Halloween, Thanksgiving… and chocolate go together like… you name it. PS: designing an advent calendar is the most fun!
