Emma

Logo branding, packaging, and collateral design for Emma Foods - a Jan K. Overweel company.

Emma

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You do not get to become a household staple with 30+ years under your belt by accident. Deep trade relationships, loyal customer following and unsurpassed quality standards are just a part of the story. But, every story has a sequel and we were charged with writing the next chapter for this core JK Overweel brand. We started with an asset review and focus group to arrive at our to-do list. This list included a new logo which saw an authentic, hand-lettered solution. Next we creating appetite appeal and an environment where the brand can live. Clear delineation of the “reason to buy” and information hierarchy was successfully translated across 300+ products.