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219 Dufferin Street, Suite 104A
Toronto, ON, M6K 3J1

Slingshot is a Toronto based graphic design firm specializing in branding, packaging design & strategy development for specialty food, gifts & high end products.



Logo branding, packaging, and collateral design for Emma Foods - a Jan K. Overweel company.


invite emma to dinner

You do not get to become a household staple with 30+ years under your belt by accident. Deep trade relationships, loyal customer following and unsurpassed quality standards are just a part of the story. But, every story has a sequel and we were charged with writing the next chapter for this core JK Overweel brand. We started with an asset review and focus group to arrive at our to-do list. This list included a new logo which saw an authentic, hand-lettered solution. Next we creating appetite appeal and an environment where the brand can live. Clear delineation of the “reason to buy” and information hierarchy was successfully translated across 300+ products.


Jan K. Overweel


Branding, Bilingual Packaging, Trilingual Packaging and Copy Writing, Photography


GreenSpace Brands
Rolling Meadow Dairy

Emma Foods

Emma Foods

Emma Cheeses
Emma Foodsmma
Emma Emmental and Havarti
Emma Artichoke Hearts
Emma Chickpeas and Emma Mixed Beans with Corn
Emma Sriracha Glaze and Emma Pure Grape Seed Oil
Emma Feta and Emma Goat Milk Cheese
Emma Lady Fingers Savoiardi
Emma Anchovy Fillets