The Founders Original team had a dream of combining their downtown Toronto cocktail bar experience with their bartending school expertise. Thus a line of ready-to-drink, premium cocktails were born. They turned to us to develop the brand framework while they worked on perfecting the blends. The design solution reflects an outward impression that references the product found within. A bit nostalgic, a bit new, but always sublime. Bright pops of colour assures that the Founders Original line is always the life of the party.