Holistic Choice Pet Food
Logo design and packaging design for a premium line of dog and cat food. Feed your pets like you feed your family with Holistic Choice.
Feed Your Pets Like You Feed Your Family
Living a better life through healthier food choices applies to every member of the family. Working within their rigorous standards, GreenSpace Brands set out to develop a line of premium dog and cat food. Developing a brand architecture that supported the business mandate – a fresh and butcher quality line for the furry members of your family – we turned to a time when the town butcher put tasty treats aside for his favourite “customers”. Photographs were chosen to show that this product is indeed a holistic choice that will meet all nutritional needs throughout your pet’s lifespan. The brand was then translated into a digital format to ensure a uniformed brand voice.