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219 Dufferin Street, Suite 104A
Toronto, ON, M6K 3J1

Slingshot is a Toronto based graphic design firm specializing in branding, packaging design & strategy development for specialty food, gifts & high end products.


Holistic Choice Pet Food

Logo design and packaging design for a premium line of dog and cat food. Feed your pets like you feed your family with Holistic Choice.

Holistic Choice

Feed Your Pets Like You Feed Your Family

Living a better life through healthier food choices applies to every member of the family. Working within their rigorous standards, GreenSpace Brands set out to develop a line of premium dog and cat food. Developing a brand architecture that supported the business mandate – a fresh and butcher quality line for the furry members of your family – we turned to a time when the town butcher put tasty treats aside for his favourite “customers”. Photographs were chosen to show that this product is indeed a holistic choice that will meet all nutritional needs throughout your pet’s lifespan. The brand was then translated into a digital format to ensure a uniformed brand voice.


GreenSpace Brands


Branding, Packaging, Tradeshow Strategy, Web Design and Development, Copy Writing, Shopper Marketing


GreenSpace Brands
Rolling Meadow Dairy
Why Grass Fed
Holistic Choice Pet Food

Holistic Choice logo design
Holistic Choice Pet Food Web Design