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219 Dufferin Street, Suite 104A
Toronto, ON, M6K 3J1

Slingshot is a Toronto based graphic design firm specializing in branding, packaging design & strategy development for specialty food, gifts & high end products.


La Rocca

Packaging design for line of delicious LaRocha Creative Cakes. Red Velvet, Brownie Chocolate Cheesecake, Tiramisu, Dulce Napoleon, Chocolate Truffle, Truffle Royale, Super Caramel Crunch, Mocha, Buttercream, Lemon, Black Forest.

La Rocha Creative Cakes

Because everyone loves a party

Parties were our inspiration for this brand reposition. Understanding that cakes are about celebrations, we questioned why the retail cake space was mostly brown. So we embarked on our journey to develop a brand story full of colour and joy. Appetite appeal was achieved though tight art direction, giving every cake an even platform. Colour and typography added a custom touch to each cake while elevating the brand expression and consumer interest.


La Rocca Cakes


Packaging, Photography Direction, Catalogue Design, Copy Writing, Web Design


Cookie It Up

La Rocca Packaging Design
La Rocca Packaging Design
La Rocca Packaging Design
La Rocca Web Design
La Rocca Catalogue Design
La Rocca Catalogue Design