TDSB (Toronto District School Board) in-school campaign “The New Fast Food” presented by the OPMA. Campaign included logo design, poster design, concept development, copy-writing, and execution.
The New Fast Food
There’s No Imitating Real Food
The OPMA represents the interest of all fruit and vegetables marketed in Ontario. We were charged with developing a campaign that would speak to teens across the province. Capitalizing on the concept of real vs. fake foods - not unlike a teen’s inherent fear of being labeled a “fake” - our campaign was built around the concept of "vs.", supported by copy-writing interwoven with imagery. The poster series is designed to herald the variety of produce that makes up the OPMA portfolio. Print, digital and media activation carried the message through.
The Ontario Produce Marketing Association
Campaign Direction, Advertising, Branding, Copy Writing