Sabra Hummus

Grab life by the chickpeas!

Canadian packaging design poses unique opportunites and challenges. Our identity depends on equal presentation of all pertinent information in both official languages. Following a US-led global re-brand, Sabra Canada charged us with packaging adaptation for the Canadian market. Careful adjustments to scale, text hierarchy and photography resulted in a sturdy companion to its US and global counterparts. We continue to work with Sabra in support of their Canadian launch. Through tactical activations in the form of Shopper Marketing, Advertising, POS and Trade materials, we remain proud of this brand partnership.