Queen Mary & Summer Kitchen
Queen Mary Mustard & Summer Kitchen gourmet sauces.
Queen Mary Mustard
The Queen Would Be Amused
Mustards so good that distribution among commoners may soon be outlawed – all kidding aside they really are that good. Names like “Royally Hot English” and “Dirty Martini” show that this is a line without pretense. But do not be fooled, years of research and refinement went into developing & sourcing before the launch of this line. Our job was to develop a visual presence befitting of the brand name and most importantly, the amazing product. Using a metallic substrate we created a royal gem – the crowning jewel in the condiment category.
Five Stars At Home
With flavours and recipes designed to achieve five star results at home, this line of chef inspired gourmet products needed a package that was in sync with its contents. We were charged with the task of rebranding in a way that would capture lost markets and gain new ones. The brand’s new clean lines act as a juxtaposition against the complexity of flavours inside while the vibrant colours act as a beacon at the store level. Colours were chosen to compliment the ingredient story without fuss. In the end, passion, flavour and colour ensures that this visual strategy lives up to the company slogan… life, art, food.