The All Natural Pasta Company
Makers of all-natural pasta since 1986, Pasta Co. came to us for a fresh new look to compliment their tasty products. Keeping the all-natural vibe through a distressed photo overlaid on kraft, natural met modern with bright colours and funky typefaces. The boxes were created to have a common look per pasta category, with blank panels on the front and back for in-house printers to place names and nutrition facts. The sauces were able to remain SKU-specific, and draw on bright colours that matched their ingredient make-up.